From c9acd467e38fa267db5972de02a3615ff6998355 Mon Sep 17 00:00:00 2001 From: JoseĢ Mota Date: Sun, 8 Apr 2012 20:32:15 +0100 Subject: Update some more posts. --- _posts/2008-10-10-mastering-content.markdown | 42 ++++++++++++++++++++++++++++ 1 file changed, 42 insertions(+) create mode 100644 _posts/2008-10-10-mastering-content.markdown (limited to '_posts/2008-10-10-mastering-content.markdown') diff --git a/_posts/2008-10-10-mastering-content.markdown b/_posts/2008-10-10-mastering-content.markdown new file mode 100644 index 0000000..ce7d8eb --- /dev/null +++ b/_posts/2008-10-10-mastering-content.markdown @@ -0,0 +1,42 @@ +--- +layout: post +title: Mastering content +tags: [ design, development ] +published: true +--- + +Many times I wonder why there are such brilliant websites and the people behind +them are such great masterminds. I'm already assuming there needs to have a bit +of genius, not just creativity. I'm talking about the core of _every_ website: +**content.** + +Imagine you care about content already, but in what way? Do you design for the +content or the other way around? Do you create a layout based on the +information/content you have or do you try and generate content based on the +lovely yet empty work of art you've created with Photoshop? + +Every piece of content has its weight inside a website, acknowledging that is a +major step towards balance and success. I took this into consideration when +building my last project with a local client, in which he asked for many many +chunks of information all organized across pages. Measuring each chunk of +information takes credit in the definition of a proper layout in which each +portion can be more relevant or not through width, height, color, typography, +everything. + +_Content, not data!_ It is our job as designers/engineers to make content out +of data that a client gives us. No matter how much a client sees _their +content,_ it's still **data** for us and it's also our job to +help the client understand what data should be like in a website and what +importance it should have to achieve better results. I'm not saying we should +override their needs, we actually need to listen to what they want, we're not +wizards :P We can even pretend we're a regular user of theirs and play the +game, a lot of results come from such an approach concerning usability and +accesibility. + +End of story +------------ + +Content is what grabs people's attention on a website and the way it's +explicit. You can even have a beautiful background and today's grungy trends +and everything, but if your content is not meaningful and well marked up then +something's definitely wrong. -- cgit v1.2.3-54-g00ecf